Marketing
Launching on TikTok Shop: A 30-Day Sprint
What we learned launching a physical product from $0 to $22k in a month on TikTok Shop.
Nora Beckett 14 min read
TikTok Shop rewards volume and velocity. A 30-day sprint is enough to prove product-market fit if you commit to the daily rhythm.
Week 1: Seed 20 creators
Free product plus 20% commission. Prioritize creators with 5k–50k followers — their audiences trust them more.
Week 2: Livestream daily
One-hour streams at 8pm local. Focus on demonstration, not selling.
Week 3–4: Double down on winners
Boost the top three creator videos with Spark Ads. Cut everything else.
